Dealer Benefits Program
More Than a Price List.
A Full Dealer Program.
Benhalex dealers get more than wholesale pricing. You get tools, perks, and priority access that help you stock smarter and sell faster.
Free Zippo Display Case With Your First Zippo Purchase
USA Retail Stores Only. Must buy enough lighters to fill the display plus backstock. Display Specifications can be found in this PDF.
Retailer Loyalty Program
2026 Early Debut Prepack
A limited 10-piece Americana bundle celebrating American heritage — available exclusively through the Zippo Retailer Loyalty Program.
Zippo Americana Retailer Loyalty Prepack
Six bold, Americana-inspired designs not available outside the RLP program. Perfect for collectors, gift buyers, and patriotic customers. Designs are refreshed twice annually.
Program perks
What's inside
The Benhalex Dealer Advantage
Built to Help You Reorder
Every benefit below is included with your dealer account at no extra cost. No programs to sign up for. No hoops to jump through.
Free Display Case
Qualifying first orders get a free Zippo display unit to merchandise lighters in your store. Available in 15, 60, and 90 piece configurations.
New Release Priority Access
Dealer accounts get early visibility on incoming Zippo drops before they hit the broader market. Stock new designs while they're still fresh.
No Minimum Ordering
Order one unit or one thousand. In-stock items ship with no minimum quantity requirement so you never have to overbuy to get what you need.
Limited Edition Preorder Access
Reserve limited runs and seasonal releases before they sell out. Preorder any quantity and we fulfill as inventory arrives from Zippo.
Curated Best Sellers
Not sure what to stock? We can recommend the top moving SKUs based on what dealers across the country are reordering most.
Monthly Featured Collections
Each month we spotlight a curated set of Zippos worth featuring in your store. New themes, new designs, and no margin hit on your end.
Getting Started
How to Access Your Benefits
All of this comes with your dealer account. If you are not yet approved, it takes less than a day.
Apply for an Account
Submit your business details at benhalex.com. Approval is usually same business day.
Place Your First Order
Browse 300 plus SKUs. No minimums. Order exactly what you need and nothing more.
Claim Your Display
Contact us after your first qualifying order to arrange your free display case shipment.
Keep Reordering
Get notified on new drops, preorder limited editions, and restock from curated picks monthly.